
The holiday season is right around the corner, and that means it’s time to come together as a community to celebrate Small Business Saturday on November 29th! Once again, Russakoff Jewelers is proud to serve as the lead sponsor of this wonderful event that encourages everyone to shop small, support local businesses, and keep our neighborhoods thriving.
In addition to our regular special’s case, we’ll be offering exclusive discounts on all diamond earrings – just in time to make the holidays sparkle a little brighter. Whether you’re searching for a timeless gift for someone special or adding a touch of brilliance to your own collection, our diamond earring selection is unmatched for both beauty and value.
Stop by the store, explore our display cases, and talk with our knowledgeable staff to uncover huge savings and limited-time offers that you won’t find anywhere else. It’s our way of saying thank you for shopping local, supporting tradition, and helping keep our community strong.
Every now and then, something special reminds us of how deep our roots run here in the community. Just this week, a customer sent us a photo that touched our hearts — a beautiful pocket watch that belonged to her great-grandfather. Inside the case, she discovered a repair mark from 1909, made by Andy’s grandfather, only two years after he opened Russakoff Jewelers.


That small inscription tells a big story. It’s a reminder of the care, craftsmanship, and pride that have defined our family business for over a century. Each repair mark, engraving, and custom design represents a connection between generations — both yours and ours.
In today’s fast-paced digital world, it’s easy to click “buy now” from an online retailer — but when you shop local, you’re doing something far more meaningful. You’re helping sustain the local businesses that make our community unique. You’re supporting local jobs, keeping dollars in our local economy, and helping to ensure that independent shops like Russakoff Jewelers can continue serving families for generations to come.
When you walk through our doors, you’re greeted by familiar faces who know your name, your story, and what matters to you. You can see and feel the craftsmanship of every piece of jewelry, ask questions, and trust that our advice comes from experience, not algorithms. That’s something you simply can’t find online.
So this holiday season, we invite you to shop local, and shop with heart. Join us on Small Business Saturday – and every day – as we celebrate the enduring spirit of local business, the beauty of fine jewelry, and the incredible customers who make it all possible.
